The Western Music Association was incorporated in 1989 to promote and preserve western music in its traditional, historical, and contemporary forms.
The WMA stages the International Western Music Festival every November during which it announces winners in categories including Traditional Western Duo/Group of the Year, Traditional Western Album of the Year, Song of the Year, Songwriter of the Year, Male and Female Performers of the Year, Entertainer of the Year, etc.
It also publishes The Western Way, a magazine dedicated to the promotion of western music.